If we focus on this person—recognizing and responding to their unique needs,
then we disrupt rigid, standardized approaches and create services that are more flexible, relational, and survivor-centered.
If every professional in human services is equipped to recognize and respond to GBV,
then older women will find help through every service door, ensuring earlier intervention and reducing missed opportunities for support.
If we root out ageist assumptions, biases and stereotypes about aging,
then we create the conditions for older women to be seen, heard, and supported in ways that uphold their dignity, safety and humanity, transforming the systems that perpetuate gender-based violence.
If service providers coordinate across systems,
then older women will receive the best possible referrals, making the system more navigable and responsive.

CNPEA builds awareness, support and capacity for a coordinated pan-Canadian approach to the prevention of elder abuse and neglect. We promote the rights of older adults through knowledge mobilization, collaboration, policy reform and education.
The Wildflower Project is a 5-year initiative led by CNPEA and informed by a diverse group of partners across many sectors including shelters, interval and transition housing, violence against women, elder abuse, and community support services for older adults.
Learn more about CNPEA







