The Wildflower Theory of Change

If we focus on this person—recognizing and responding to their unique needs,

then we disrupt rigid, standardized approaches and create services that are more flexible, relational, and survivor-centered.

If every professional in human services is equipped to recognize and respond to GBV,

then older women will find help through every service door, ensuring earlier intervention and reducing missed opportunities for support.

If we root out ageist assumptions, biases and stereotypes about aging,

then we create the conditions for older women to be seen, heard, and supported in ways that uphold their dignity, safety and humanity, transforming the systems that perpetuate gender-based violence.

If service providers coordinate across systems,

then older women will receive the best possible referrals, making the system more navigable and responsive.

Continue reading The Wildflower Guide...

Equity-Oriented Care 🡢

The Wildflower Project, a CNPEA Project

CNPEA builds awareness, support and capacity for a coordinated pan-Canadian approach to the prevention of elder abuse and neglect. We promote the rights of older adults through knowledge mobilization, collaboration, policy reform and education.

The Wildflower Project is a 5-year initiative led by CNPEA and informed by a diverse group of partners across many sectors including shelters, interval and transition housing, violence against women, elder abuse, and community support services for older adults.

Learn more about CNPEA

Our Partners

AOcVF acronym with the text 'Australian Open Cybersecurity Virtual Forum' below.
Western University logo with Centre for Research & Education on Violence Against Women & Children text
DAWN Canada logo featuring a stylized purple and orange hummingbird.
Egale Canada logo with stylized 'E' and grey 'gale' text.
Elder Abuse Prevention Ontario logo.
A circular emblem divided into four colored quadrants with black, white, red, and yellow sections, surrounded by an outline of hands and a feather, with the text 'Ininiwak E Wichihitotcik' above and 'People Helping Each Other' below.
Open Animation of Israel & Technion Home logo with stylized Hebrew letters and a red geometric shape.
Logo of OCASI with the text 'Ontario Council of Agencies Serving Immigrants' below.
Logo of Pauktuutit, Inuit Women of Canada, with stylized purple icon and text in Inuktitut and English.